Kim Kardashian is most commonly known as a reality TV star and fashion icon, but did you know that she’s also had a number of incredibly successful business ventures? More recently, Kardashian launched her clothing brand SKIMS, which aims to provide inclusive underwear, shapewear, and loungewear for all body types. Since then, SKIMS has achieved great success, with high-profile collaborations and sold-out collections. Find out more about SKIMS in this quick introduction to the brand.
SKIMS was founded by Kim Kardashian and Swedish entrepreneur Jens Grede in 2019. During the initial launch, SKIMS completely sold out of merchandise within 10 minutes, making $2 million in profit. This amazingly successful launch set a solid foundation for the brand in the future.
Kim Kardashian has stated that the idea for SKIMS came about because she struggled to find shapewear that would fit her body and feel comfortable. As a result, SKIMS clothing aims to be as inclusive as possible, with sizes ranging from XXS to XXXXXL. SKIMS clothing can also be found in a wide variety of ‘nude’ shades to fit every skin tone, boosting the brand’s inclusivity. On the SKIMS website, you can currently find items such as underwear, bras, swimwear, shapewear, loungewear, pajamas, and many types of clothing including tops and leggings.
SKIMS describes itself as a ‘solutions-oriented brand creating the next generation of underwear, loungewear, and shapewear’, promising to ‘consistently innovate on the past’ to advance the shapewear industry. So far, it looks like SKIMS and Kim Kardashian have achieved their goal – SKIMS has been widely praised for its inclusivity, and the company was valued at $3.2 billion in January 2022. In addition, SKIMS was listed as one of TIME’s 100 Most Influential Companies in 2022.
The launch of SKIMS came after the launch of many other successful brands created by Kim Kardashian. For example, Kardashian’s KKW Fragrance and KKW Beauty brands have been very popular, and she’s been involved with mobile apps and other clothing brands in the past. After the successful launch of SKIMS, Kardashian started another brand in June 2022 called SKKN, which focuses on skincare.
Furthermore, SKIMS has achieved further success with a number of high-profile collaborations. In October 2021, SKIMS collaborated with luxury fashion house Fendi to produce a collection of shapewear, swimwear, and dresses. It’s estimated that the sale of this collection generated $3 million in just 10 minutes. Also in 2021, SKIMS secured a partnership with the United States Olympics team. SKIMS provides athleisure clothing for the team, which they wore during the 2020 Summer Olympics and 2022 Winter Olympics.
Overall, SKIMS has become incredibly popular and influential within just a few years thanks to its inclusive clothing ranges and a wide variety of available styles. SKIMS clothing is also regarded as extremely high-quality, with SKIMS collections receiving over 26,000 five-star reviews so far. If you want to get your hands on these coveted collections, then you can shop on the SKIMS website or visit popular retailers like Nordstrom.